Why do I need to hire a promotions specialist for my book? Won’t the publisher take care of my publicity and tour?
Probably not. Increasingly, publishers are looking for authors who will play an active role in the marketing and promotion of their book. For most authors, a book will languish unsold and unread unless there’s a sound strategy to promote the book and its author.

I’d like to do more media interviews and raise my profile as an expert in my industy. Can you help me?
Yes. One of the ways Sarah Wilson supports clients is by first understanding each individual’s true motivation and objectives. In some cases an author wants to sell books to secure another book deal, or pursue personal literary and artistic objectives. Other writers use books as a way to drive new business, become a go-to source for the media on a specific subject matter, or develop a
paid-speaking platform.

Can you help me energize my current platform?
Absolutely. Sarah Wilson Business Communications can help you continue to hone your platform by identifying strategic partnerships, promotions campaigns and top-tier speaking engagements to further build your visibility.

Do you work with self-published – or un-published - authors?
Sarah Wilson evaluates each potential client relationship on
case-by-case basis. If she determines that she can help you accomplish your goals - and you’re committed to working together
to achieve mutually-agreed upon objectives - a book’s publication status is no hindrance.